WHY DOES ATOPIC DERMATITIS DEVELOP?
Atopic dermatitis is associated with genetics, immune activity and a weakened skin barrier. When the barrier cannot retain moisture effectively, the skin becomes dry, sensitive and more vulnerable to everyday irritants.
Cold weather, stress, sweat, fragrances and harsh skincare products may contribute to flare-ups, leading to redness, itching and repeated scratching.
WEAKENED BARRIER → MOISTURE LOSS → ITCHING → SCRATCHING